THE ORIGINS OF OLEWO
In the 1970's, during an era when natural foods and supplements for pets were not common, a pharmacist in Germany discovered the nutritional advantages and healing powers of carrots while doing research to help cure children who were becoming ill and dying during an epidemic of diarrhea in German orphanages. The children were given carrot soup, which resolved the diarrhea and made them well again
Around the same time, a Doberman breeder in Germany experienced the same problem with his dogs becoming ill and dying from severe diarrhea. The breeder sought help from the same pharmacist, who after continued research found that carrots would also be the cure for dog diarrhea, but that the carrots would have to be shredded and dehydrated to be effective in dogs. A local vegetable farmer then produced the first dehydrated carrot chips, which were given to the dogs. The carrot chips resolved the diarrhea and quickly made the dogs well again.
Foregoing a new direction toward natural nutrition in the pet food industry, Karl-Heinz OLEschkewitz in WOltersdorf, Germany, continued to produce dehydrated carrot chips for dogs, which is how OLEWO was founded.
ABOUT OLEWO GmbH
Germany is the country with the longest tradition in organic farming and marketing of health products. Therefore, it is not surprising that in the 1970’s when Olewo started producing the first carrot supplement for dogs, natural pet foods were not common in the United States.
Olewo has been producing dehydrated vegetable supplements for pets for over 35 years now, and the wholesome nutrition in the company's products have a proven track record to effectively fill nutritional gaps in pet food to promote overall health and remedy a range of common health issues in pets.
The vegetables used to make the supplements are grown on farms specifically dedicated to Olewo. Crops are situated in the flat terrain of Northern Germany known for its extremely fertile soil. Dedicated crops assure that Olewo vegetables are free from toxic pesticides and herbicides. All carrots and red beets grown to produce Olewo supplements are continuously tested and exceed farming standards required for vegetables produced for human consumption.
Throughout growing and harvesting, the vegetables are strictly monitored to determine when the nutrients are at their highest levels. The vegetables are picked and moved to production immediately after harvesting to assure none of the valuable vitamins and nutrients are lost.
ABOUT OLEWO USA
Ina Schielke, founder of Olewo USA, and exclusive distributor of Olewo products in the US and Canada, strongly believes that despite increased focus on pet health in recent years, many dogs are not getting optimal nutrient levels, especially when fed commercial foods. Dogs eating commercial food is like people eating fast food, there simply isn't enough nutrition in processed foods to thrive and prevent disease. While better ingredients go into the making of holistic dog foods, we can't ignore the fact that most of these premium foods are processed with high heat, just like the other brands with lower quality ingredients. As a result, most of the natural nutrients in the premium ingredients are lost during the heat processing, and synthetic vitamins and minerals are added back in at the end, which are by far not as effective as vitamins and minerals from a natural source.
With more than a decade of experience in the pet industry, and having owned and operated a small specialty pet store, Petropolis, in downtown Sarasota, Florida, I find it overwhelming how many new products for pet health are being introduced each year. While consumers always tend to hunt for the newest products on the market that promise to keep their dogs healthy, or provide a solution to common canine issues, they need to realize that new products are not proven and have no track record. After discovering Olewo pet food supplements many years ago, which quickly resolved ongoing health issues with our own dogs, we experienced first hand that "new" doesn't always mean "better." Olewo products were developed more than 35 years ago, longer than most pet product companies have been in business. The all natural pet food supplements are made from super nutritious, premium, non-GMO vegetables cultivated and produced in Germany, and have been proven to effectively fill nutritional gaps in pet food to promote overall health and remedy a range of common health issues in pets. We also learned that the best way to improve our dogs' health is by staying as close to nature as possible.
After promoting Olewo Carrots and Olewo Red Beets at Petropolis, the supplements quickly became the best selling products in our store. When I was offered to take over the US distribution of Olewo products, which was handled by a Georgia company 12 years prior, I decided to pursue the new venture and founded Olewo USA in August 2010. I was excited about the opportunity to help improve the quality of pets' lives on a much larger scale than we would have ever been able to do with our small pet store in Sarasota.